Services
How I help health brands grow.
Clinical nutrition expertise + hands-on marketing leadership. A rare combination for digital health, nutrition, and wellness companies ready to scale.
Clinical nutrition expertise + hands-on marketing leadership. A rare combination for digital health, nutrition, and wellness companies ready to scale.
Trusted by
Health and nutrition content that builds authority — whether you need a writer, an expert source, a recipe developer, or a speaker for your next event.
Expert source for journalists and regular broadcast nutrition expert on WTTG Fox 5 DC. 130+ media features across national publications.
Expert health and nutrition articles for consumer publications, brand blogs, and digital platforms.
Original recipe development, food photography, and recipe videos for brands. Every recipe is dietitian-developed and camera-ready.
Conference talks, panels, and trade show representation. Past stages include Girl Geek X and FNCE.
Embedded marketing leadership for health and wellness startups — without the full-time executive hire. I work as an extension of your team, typically 2–4 days per week.
Define your brand voice, messaging framework, and competitive positioning — balancing clinical credibility with consumer appeal.
Build organic traffic engines with evidence-based content programs. I've taken brands from 0 to 160K monthly organic sessions.
Product positioning, launch playbooks, B2B and B2C communications for digital health products entering new markets.
Hire, mentor, and manage marketing teams. Scale from founder-led marketing to a structured function with clear KPIs.
Dana Leigh Smith
VP, Health Content Lead, Condé Nast
Edwina has an incredible gift for creating recipes that cater to a wide range of dietary restrictions, and taking absolutely stunning photos to accompany each one. She is also a fantastic writer—a real triple threat! Edwina is just a wonderful person to work with—thoughtful, organized, and genuinely invested in helping us succeed. I truly can't recommend her enough.
Eliza Savage
Former Editorial Director, Shape
Edwina is a true mover, shaker, and inspiration. She contributed standout pieces at SHAPE, including an Apple News feature that drove millions of impressions. Each article was unique, thoughtful, well-researched...and required little to no editing. She's an excellent collaborator—reliable, proactive, and always ready to jump in. Simply put, Edwina elevates every team she's part of.
0→160K
Monthly organic sessions
Director of Marketing
50+
SEO pages published
Content Strategy
100%
Marketing buildout
Interim Head of Marketing
Go-to
Market strategy
Fractional CMO
SEO
Recipe strategy
Recipe Development & SEO
Tell me about your company, your goals, and the challenge you're trying to solve.
Start a Conversation